About Us

As the global leader in licensed sports merchandise, delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag on February 2nd, 2016. It now supports and compliments F1 successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world.

Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for over 30 partners across various sports. if1shop.com has relationships with globally recognised English Premier League, La Liga, Bundesliga and Ligue 1 clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1, esports and Tennis.

Internationally, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag in international markets and integrating with the marketing and technology solutions traditionally used by across its sites and partners in the U.S.